Burning Questions: Social Media Toolkit

Help us spread the word about a new documentary from Covering Climate Now available now on YouTube!

Burning Questions: Covering Climate Now

Watch on WORLD Channel and YouTube

Burning Questions: Covering Climate Now reports on the global impacts of climate change through the eyes of award-winning climate journalists. The special explores the most burning question of all: Will humanity act in time to save itself?

Co-hosted by NBC Today’s Al Roker and NBC News’ Savannah Sellers, this climate special bringing together work by Covering Climate Now Award-winning journalists explores who is paying the price while world leaders wrangle and corporate interests resist change.

Burning Questions is available now for on-demand streaming on YouTube and will be rebroadcast on the public television WORLD Channel over the next few days. To find upcoming broadcast dates on your local public television WORLD TV station go to worldchannel.org.

We’ve prepared this social media toolkit to build awareness about the program and to help drive tune-in via social media platforms such as Facebook, Twitter and Instagram.

Here’s what you can do:

Follow us on Twitter at @CoveringClimate
RT our tweet about the show — makes a huge difference. Even better, quote tweet it with a personal note that you’ll be watching! Suggested copy below.
Send an email blast to your personal and professional networks with the following link: coveringclimatenow.org/burningquestions
Write your own tweet or IG post using the graphics below and be sure to tag us at @CoveringClimate. Suggested copy below.
Include a mention in your newsletter. Suggested copy below.

Thank you for helping us spread the news!

IMPORTANT SOCIAL MEDIA HANDLES

Facebook: @coveringclimatenow

Twitter / Instagram: @coveringclimate

Hashtags: #BurningQuestions #CoveringClimate

Suggested Copy for “Quote Tweets”

Original Tweet

Will we act in time? New #CoveringClimate documentary features extraordinary climate journalists telling stories of struggle + resilience from around the world. Hosted by NBC News’ @AlRoker + @WatchSavannah. Watch now on YouTube: https://t.co/0R6DTVtGnz #BurningQuestions pic.twitter.com/9q8RTehDeA

— Covering Climate Now (@CoveringClimate) October 26, 2022

Quote Tweet #1

RT tweet above and add this personal text.

Better news coverage of climate change is an essential climate solution. I’m looking forward to watching #BurningQuestions, an unprecedented look at the climate story right now on @worldchannel’s YouTube channel 👇

Quote Tweet #2

RT tweet above and add this personal text.

Join me in watching #BurningQuestions, an unprecedented look at the climate story right now from award-winning journalists around the world from #CoveringClimate.

Quote Tweet #3

RT tweet above and add this personal text.

Watch #BurningQuestions, a new TV special, featuring the best journalists on the beat — all winners of the 2022 #CoveringClimate Journalism Awards! Streaming now on YouTube.

Suggested Language for Newsletters

Ahead of the fast approaching US midterm elections and the COP27 global climate summit, Covering Climate Now is airing an unprecedented TV special that asks the most urgent question of our time: Will humanity act in time to preserve a livable planet? “Burning Questions” takes viewers to the frontlines of the climate crisis, as reported by some of the best journalists on the beat. Co-hosted by Al Roker and Savannah Sellers of NBC News, the one-hour program premieres on public television stations across the United States this week and on YouTube. (Find local channels at worldchannel.org.) “Burning Questions” will also stream at coveringclimatenow.org, where it is available for viewers worldwide on demand.