Introducing The 89 Percent Project
The 89 Percent Project is a year-long global journalistic effort to explore a pivotal but little-known fact about climate change: The overwhelming majority of the world’s people want their governments to take stronger action. The project launches on April 20, 2025, with a week of focused coverage by journalists and newsrooms around the world coinciding with Earth Day. A second week of focused coverage will come in October, before the COP30 UN climate summit in Brazil.
Journalists and newsrooms everywhere are invited to participate; there is no economic cost or editorial line to follow.
The idea of The 89 Percent Project arose from a slew of recent scientific studies finding that the overwhelming majority of the world’s people — between 80 and 89% — want stronger climate action. This overwhelming global majority of people, however, does not realize that they are a majority; most think their fellow citizens don’t agree.
CCNow invites journalists and news organizations everywhere to participate in The 89 Percent Project — by running stories, collaborating with other newsrooms, joining and organizing public events, amplifying the project’s journalism on social media, and more.
The 89 Percent Project aims to replicate the global impact of CCNow’s first dedicated coverage week, in September 2019, when our then-323 partner news outlets produced thousands of stories that helped break the climate silence that had long prevailed throughout the world’s media. We look forward to making even more of an impact this time. To hear more, email us at editors@coveringclimatenow.org.